Video conferencing channel partners are seeing strong growth in customers' interest in video conferencing delivered as a service (VCaaS). This market segment is forecasted to grow at 40-50% per year over the next few years.
As customers look towards video-enabling more conference rooms, more desktops, and supporting mobile workers on a variety of devices, the prospect of supporting larger scale and more diverse environments begins to lose its appeal, despite the promise of more productive workers, better teamwork, and faster decision making. Adopting video as a service is an attractive alternative that allows a customer to focus on his core business while his channel partner can focus on delivering a service with quality and reliability at scale.
This whitepaper from Wainhouse Research, sponsored by Videxio, lays out the strategy options facing integrators and other video conferencing channel partners and the advantages and disadvantages of each option:
- Do nothing
- Develop their own VCaaS technologies
- Resell a co-branded or white labeled VCaaS offering from a VCaaS service provider