Typeface

To create a clean, simple and timeless impression, Helvetica Neue has been chosen as the principal typeface. Copy should be simply laid out using plenty of clear space.

Principal typeface

Generally, copy should appear in black or white, with colour used sparingly to highlight important information. Text highlighted with colour in this way should only be used on a white background. For main titles and summary, Thin and Light should be used. Body copy is set in Regular. Bold may be used for smaller titles and subtitles.

Support typeface

Arial is our preferred support typeface for documents such as letters, faxes, annual reports, publications and apps. It should be used together with the principal Videxio typeface.

Line length

Consider this advice on readability and line length from the Baymard Institute:

“You should have around 60 characters per line if you want a good reading experience. Having the right amount of characters on each line is key to the readability of your text.”

"Too wide – if a line of text is too long, the user’s eye will have a hard time focusing on the text. This is because the length makes it difficult to get an idea of where the line starts and ends. Furthermore it can be difficult to continue from the correct line in large blocks of text.”

"Too narrow – if a line is too short, the eye will have to travel back too often, breaking the reader’s rhythm. Too short lines also tend to stress people, making them begin on the next line before finishing the current one (hence skipping potentially important words).”

Source: Readability: the Optimal Line Length.

Helvetica Neue Thin
Usage: headings and summary

abcdefghijklmnopqrstuvwxyzæøå
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
1234567890

Helvetica Neue Light
Usage: headings and summary

abcdefghijklmnopqrstuvwxyzæøå
ABCDEFGHIJKLMNOPQRSTU VWXYZÆØÅ
1234567890

Helvetica Neue Regular
Usage: body copy

abcdefghijklmnopqrstuvwxyzæøå
ABCDEFGHIJKLMNOPQRSTU VWXYZÆØÅ
1234567890

Buy the font

myfonts.com/fonts/linotype/neue-helvetica/