Colors

Colour palette 1 – core colours

Our core colours represent the principal colour palette of the identity. Videxio Red should always match Pantone®1807.

Please note that the logotype, ‘Videxio’, should only appear in the primary colours, never in greys.

The strong and bright red colour in conjunction with our support colours, add simplicity and freshness to our visual identity. These help differentiate our brand in markets where the competition own a wide range of colours.

Colour palette 2 – support colours

These colours should be used in a support function only – such as background colours for panels in literature applications, colour schemes for graphs and tables in PowerPoint presentations or accent colours for web pages. These additional colours should never be used to colour the symbol or logotype.

The Videxio palette is limited to the given colours – other variations of these support colours may not be used.

Colour palette 3 – interior colours

When painting a gray wall use: 9930 Tåkedis from Jotun.

Primary colors

Videxio red

Pantone: 1807
Hex: #b61615

C: 15 R: 182
M: 100 G: 29
Y: 100 B: 34
K: 15

White

 
Hex: #ffffff

C: 0 R: 255
M: 0 G: 255
Y: 0 B: 255
K: 0

Black

 
Hex: #000000

C: 0 R: 0
M: 0 G: 0
Y: 0 B: 0
K: 100

Support colors

Grey 01

Pantone: Cool Gray 1
Hex: #f1f1f2

C: 0 R: 241
M: 0 G: 241
Y: 0 B: 242
K: 5

Grey 02

Pantone: Cool Gray 2
Hex: #e6e7e8

C: 0 R: 230
M: 0 G: 231
Y: 0 B: 232
K: 10

Grey 03

Pantone: Cool Gray 3
Hex: #d1d3d4

C: 0 R: 209
M: 0 G: 211
Y: 0 B: 212
K: 20

Grey 04

Pantone: Cool Gray 11
Hex: #717073

C: 0 R: 113
M: 2 G: 112
Y: 0 B: 115
K: 68