What is Cloud Videoconferencing? Your Questions Answered.

19th May 2015 by Gillian Dalslaaen

In this article, we provide you with a guide to the relatively new world of cloud video. How does it differ from traditional on-premise videoconferencing and what are the key benefits?

hat is Videoconferencing-as-a-Service?

You’ve heard about cloud videoconferencing or videoconferencing-as-a-service (VCaaS) as it is also called. But what does it really mean?

In short, VCaaS lets users enjoy high quality videoconferencing from the device of their choice, the location of their choice and the network of their choice. This differs from traditional videoconferencing in a number of ways including the flexibility it provides, the affordability and the interoperability of the solution.

Videoconferencing-as-a-service is delivered over the Internet by service providers who make their services available "in the cloud." Video calls are especially sensitive to network conditions and great calls require great network coverage. A true cloud videoconferencing service provides a dedicated quality of service network that enables outstanding video quality regardless of where in the world the user might be located, what type of device they are using and with whom they are talking.


What are the Key Benefits of a Cloud Video Service?

Ease of Use and Interoperability. Users just want to make the call. VCaaS solutions let subscribers meet easily with customers, partners, suppliers, and colleagues by simply sending them an invitation with an embedded "click to call" link. The other participants don’t have to be subscribers to the service; they can simply join as “guests”. Participants in the call can join from a traditional videoconferencing system, a PC or Mac, a tablet device or their smart phone.

No Hardware Investment means No Risk and the Possibility to Scale. In a sense, the customer's return on investment is infinite because his investment is zero and the risk of obsolescence disappears. Customers can enjoy the benefits of a feature-rich video deployment without investing capital in equipment or the technical resources to maintain and support that equipment. VCaaS customers subscribe to the service, making it easy to alter subscriptions levels based on an increase or decrease in videoconferencing usage.

obility Means Instant Access. More and more workers are working less often from their office and more often from the road, home, or coffee shops along the way. Providing video and collaboration support for a wide variety of mobile platforms - laptops, smartphones, tablets – is easily supported by VCaaS services that bring all these worlds together.

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