Improving Business Efficiency Through Cloud Video

24th September 2015

Business managers are more concerned with how video meets their business goals than how it works. Common business challenges that video conferencing helps solve are improving operational efficiency, controlling costs, and improving customer service to gain competitive advantage.

Workspace is no longer defined by offices or cubicles. Employees increasingly move from desktop to table to smartphone. They expect access, functionality and security no matter which device or location they choose. People rely on a variety of devices to communicate. These devices, from cell phones to instant messaging to collaboration tools, can be challenging to connect. Cloud video conferencing, or video conferencing as a service, lets users enjoy high quality video conferencing from the device and network of their choice.

Business managers are more concerned with how video meets their business goals than how it works. Common business challenges that video conferencing helps solve are improving operational efficiency, controlling costs, and improving customer service to gain competitive advantage.

Metrics for business efficiency gains from video communications include increased productivity, greater automation of processes for fewer errors, and cost savings. Using cloud video enables business efficiency in a variety of ways. Video can decrease the time employees spend trying to reach one another, thereby increasing the speed of decision making. By enhancing productivity, businesses can improve the bottom line and remain competitive. Cloud video can help improve customer service. Information can be delivered more quickly so decisions can be made faster, products can be brought to market sooner, and customer requests and problems can be solved more quickly.


According to the 2014 Harvey Nash CIO Survey, 46% of CIOs report increases in IT budgets in the last year to fund projects that improve the effectiveness of their operations. (The 2014 Harvey Nash CIO Survey represents the views of 3,211 technology leaders from 30 countries with a combined IT spend in excess of $160B.)

A pharmaceutical firm uses video conferencing to allow global teams to interface more often, which resulted in getting a new drug to market four months earlier than before. The increased productivity and efficiency resulted in more than $4M in savings for one product.

Cloud video can be used to achieve significant benefits beyond increased productivity and efficiency. Cloud video can also be viewed as a way to improve management communications. Cloud video offers a way to strengthen relationships with remote colleagues and customers beyond telephone calls and personal visits. Customers now have access to more people within an organization than the salesperson responsible for the account.

One “C” level person stated, “With video I now have the ability to regularly interface with my global teams, even though I cannot always be there in person. Video has allowed me to be more productive and efficient.”

Two recent trends driving increased usage of cloud video are mobility and BYOD (bring your own device). Improved efficiency, reduced costs, increased revenue and better customer service are prime benefits of implementing cloud video conferencing.

A 2015 study by Chadwick Martin Bailey on behalf of Cisco indicated that over 75% of user organizations improved productivity of employees across geographically-dispersed locations due to voice and video conferencing.

The user experience is at the heart of the Videxio service. That means interoperability, the possibility to easily manage video call, and the ability to use high quality video conferencing where and when it suits you. Ease of use means frequency of use.

With cloud video conferencing powered by Videxio, you can enjoy a future-proof solution with no infrastructure upheaval or additional capital expenditure, a global network that ensures business grade video at all times, and a flexible subscription model that lets you scale with ease.


S. Ann Earon is President of Telemanagement Resources International Inc. (TRI), a 33 year old consulting practice specializing in marketing, communications, and training with an emphasis on market research, assessment, design, project management, promotions & training for collaborative conferencing (audio, web, video, telepresence & unified communications) systems. Ann is the Founding Chairperson of the Interactive Multimedia & Collaborative Communications Alliance (IMCCA), the non-profit industry association for conferencing & collaborative communications.