​How Can Videoconferencing-as-a-Service Solve Your Enterprise’s Communication Challenges?

12th May 2015

With important information to be shared and data to be collated, we communicate better when we don’t only hear or see, but we experience both together. Cloud empowers organizations to deploy an affordable and scalable infrastructure that ultimately makes video easy and creates more personalized, more meaningful engagement.

Today’s enterprise is under fire. With technology changing faster than we can bat an eye, we don’t have the luxury of standing on the sideline to see what trends are going to stick. And this applies to everyone, not just tech companies. Intoday’s day and age, every company is more or less a tech company. Either you are selling tech, using tech or in many cases both. Any doubt? Put the fax down, the world has gone digital.

To keep up with the trends, enterprises need to communicate and the communication often needs to be more than just a phone call or an email. With important information to be shared and data to be collated, we communicate better when we don’t only hear or see, but we experience both together.

“Can our employees meet face to face with our customers, stake holders and one another in a secure, quality environment regardless of where they are in the world so long as they have internet connectivity?”

If you can say yes then you can safely bounce from this page. However, if you are still using phone and email or conference bridges, or even free video tools like Skype then read on because there are ways to tackle this challenge without breaking the bank, all the while creating a more connected, more inspired enterprise.

Consuming Video in The Cloud, On Demand, As a Service

Most businesses have no business whatsoever owning their technology. The equipment changes too fast and unless you are the maker, why would you want to own a bunch of expensive hardware that can become a paperweight just as quickly as the next smart phone is launched? It’s best to rent, not buy and for video communication that is more than achievable.

Video was long impossible for many companies, and troubling for others because of the huge cost of entry. A bridge that would allow companies to connect even 4, 8 or gosh forbid 16 people at one time could easily cost more than a house in the silicon valley. Then on top of it there were endpoints and software. The price was in the millions and the experience wouldn’t meet even the most rudimentary tech users expectations for today. Mobile devices, desktop? I don’t think so…

But now, everyone wants and expects video. We FaceTime grandma and we Skype with our college buddies, why do we have to reserve a dedicated video room at headquarter to do a four person video meeting that meets enterprise security and quality expectations?

With cloud, it’s all possible. The cloud enables video experiences on mobile devices, desktops and of course on new and legacy endpoints. What the cloud also does is create a streamlined connectivity experience between enterprises that takes into consideration everything from bandwidth restrictions on one end of the call to what browser someone is using for a quality webRTC experience.

Cloud empowers enterprises to deploy an affordable AND scalable infrastructure that ultimately makes video easy and creates more personalized, more meaningful engagement from all parties involved.

Remember that question I asked above about companies needing to ask themselves about meeting the enterprise challenge for communication? Well, if you’ve made it this far then I suppose your answer was no, however, help is right above you by empowering your organization to communicate in the cloud.

Want to know more about cloud videoconferencing? Contact us.

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After 12 years of running technology companies, Daniel Newman traded the corner office for a chance to drive the discussion on how the digital economy is going to forever change how business is done. Daniel is a Forbes, Entrepreneur and Huffington Post contributor and a published author of "The Millennial CEO" and "The New Rules of Customer Engagement."